Pinterest Marketing for Your Dog Treat Business: The Ultimate Guide
If you’re looking to grow your homemade dog treat business, Pinterest is your secret weapon. Unlike other social media platforms, Pinterest works as a visual search engine — meaning your pins can drive traffic (and sales) for months, even years.
In this guide, you’ll learn how to use Pinterest marketing to attract dog moms, boost treat sales, and grow your dog bakery business.
Why Pinterest is Perfect for Dog Treat Businesses
- 80% of Pinterest users are women, many of them pet parents.
- Pinterest is designed for discovery — users are actively looking for ideas, including DIY dog treats & small business inspiration.
- Pins have a long shelf life compared to Instagram or Facebook posts.
For a dog treat side hustle, this means free, long-term traffic to your shop or website.
Step 1: Optimize Your Pinterest Profile
Before you start pinning, make sure your profile is business-ready:
✅ Use your business name + keywords (e.g., “The Beggin’ Beagle | Dog Treat Recipes & Bakery Tips”).
✅ Write a keyword-rich bio explaining who you help (e.g., “Inspiring dog moms to bake & sell healthy treats from home.”).
✅ Add a link to your website or shop.
✅ Claim your website for analytics tracking.
👉 Related Resource: Start a Dog Treat Business from Your Kitchen
Step 2: Create Keyword-Rich Pinterest Boards
Organize your content with targeted boards that match what your ideal audience is searching for:
- Homemade Dog Treat Recipes
- Dog Bakery Business Tips
- DIY Dog Treat Packaging Ideas
- Starting a Dog Treat Side Hustle
- Dog Birthday & Holiday Treats
- Marketing Tips for Petpreneurs
Use board descriptions with relevant keywords to help Pinterest understand your content.
Step 3: Design High-Converting Pins
Pinterest is visual, so your pin graphics should be:
- Bright & eye-catching
- Easy to read (bold, clear fonts)
- Vertical (1000×1500 px is ideal)
For a dog treat business, include:
- High-quality treat photos
- Clear text overlay (e.g., “Peanut Butter Dog Treat Recipe”)
- Your logo or website URL
👉 Pro Tip: Use Canva to create branded pin templates for consistency.
Step 4: Use SEO-Optimized Pin Titles & Descriptions
Pinterest is a search engine. To get found, you need to use the right keywords in:
- Pin titles
- Pin descriptions
- Alt text for images (if available)
Example keywords:
- Homemade Dog Treat Recipes
- Dog Treat Business Ideas
- How to Sell Homemade Dog Treats
- Dog Bakery Packaging Tips
- Start a Dog Treat Side Hustle
Always include a call to action like “Get the recipe!” or “Download the starter kit!”
👉 Related Resource: Dog Bakery Starter Kit™
Step 5: Schedule Pins Consistently
Consistency is key to Pinterest growth. Aim to:
- Pin fresh content 3-5 times per week.
- Re-pin high-performing pins to relevant boards.
- Use a scheduler like Tailwind to automate posting.
Fresh content = new pins, even if they point to existing blog posts or product pages.
Step 6: Create Idea Pins (Video Content)
Idea Pins are Pinterest’s answer to Instagram Reels & TikTok.
For your dog treat business, you can create:
- Short videos of you baking treats
- Step-by-step tutorials
- Packaging & labeling tips
- Dog taste-test reactions
Idea Pins boost engagement and help grow your following.
Step 7: Drive Traffic to Your Shop & Lead Magnets
Every pin should link back to:
- Your product listings (treats, kits, etc.)
- Blog posts with recipes or business tips
- Freebies like a Dog Treat Recipe Book or Starter Kit
Use a simple funnel:
- Pinterest ➡️ Blog Post
- Blog Post ➡️ Free Lead Magnet
- Lead Magnet ➡️ Offer (Dog Bakery Starter Kit, Treat Sales)
Step 8: Analyze & Improve
Check Pinterest Analytics monthly to see:
- Which pins are getting the most clicks & saves
- What boards are driving traffic
- Trends in what your audience is searching for
Double down on what’s working, and keep creating pins for your top-performing posts.
Bonus Tip: Seasonal & Trending Content
Plan ahead for:
- Valentine’s Dog Treats
- Summer Frozen Dog Snacks
- Halloween & Christmas Dog Bakery Ideas
- Dog Birthday Cakes & Treats
Seasonal pins get a surge in searches and are great for product promotions.
👉 Related Resource: Best-Selling Dog Treat Recipes
Final Thoughts: Pinterest is Your Growth Engine
If you want to grow your homemade dog treat business, Pinterest should be part of your strategy. With the right content, consistent pinning, and smart SEO, you can attract dog moms, sell more treats, and even scale into a full-time business.
📌 Ready to start?
Grab the Dog Bakery Starter Kit™ for templates, marketing guides, and everything you need to turn your passion into profit.