Dog Treats Packaging: Tips to Create the Perfect Presentation
Whether you’re launching your own dog treat business or simply gifting goodies to friends and family with pups, your packaging makes a powerful first impression. It’s not just about looking cute (although that’s definitely a bonus)—it’s about keeping treats fresh, safe, and showcasing the care and professionalism behind every bite.
In this guide, we’ll explore everything you need to know to create dog treat packaging that’s both functional and fabulous.
Why Dog Treat Packaging Matters
The right packaging does more than just hold treats. It elevates your product, builds trust, and can even boost sales. Here’s why it’s so important:
- Preservation: Keeps your treats fresh by protecting them from air, moisture, and contamination.
- Attraction: Professional, eye-catching packaging draws in customers and stands out on shelves or online.
- Information: Helps customers feel confident by listing ingredients, storage tips, and branding.
Whether you’re selling at markets, shipping from home, or creating treats as gifts, packaging is your silent salesperson. It tells your story before anyone even opens the bag.
Types of Dog Treats Packaging
1. Resealable Bags:
- Perfect for maintaining freshness.
- Ideal for treats that need to stay soft or chewy.
- Add a custom label for branding or personal touch.
- Great for showcasing beautifully shaped treats, such as bones or paw prints.
- Can be personalized with stickers, ribbons, or handwritten notes.
3. Mason Jars:
- A charming, reusable option for gifting.
- Perfect for dry treats like biscuits.
- Decorate with twine and a tag for a rustic look.
- An eco-friendly alternative.
- Popular among customers who value sustainability.
- Pair with a simple label to emphasize your green efforts.
- These are cute with paw prints.
Designing Your Packaging
1. Include Eye-Catching Labels:
- Use bright colors and bold fonts.
- Add dog-friendly images like paw prints, bones, or happy pups.
- Include your logo and product name for branding.
2. List Key Information:
- Ingredients (especially allergens).
- Storage instructions.
- Expiry dates for freshness.
- Contact information if you’re selling the treats.
3. Make It Personal:
- For gifts, add a handwritten note or the dog’s name.
- Include a cute tagline like “Made with love for your furry friend!”
Pro Packaging Tips for Home Bakers & Biz Owners
Test Before You Ship: Ensure your packaging holds up during delivery or in warm temps.
Use Food-Safe Materials: Always make sure your packaging is safe for edible goods.
Invest in Quality: Flimsy bags can damage your treats or your brand reputation.
Think Portability: Resealable, lightweight options are great for on-the-go pup parents.
- Use Food-Safe Materials: Ensure all packaging is safe for storing edible items.
- Seal It Right: Prevent air exposure with vacuum-sealed or resealable options.
- Test for Durability: Choose packaging that can withstand handling and shipping.
- Think About Portability: Lightweight and resealable options are convenient for pet owners on the go.
Creative Touches to Add the “Wow” Factor
Want your treats to be Instagram-worthy or gift-ready? Try these extra details:
Custom Tags: Include care tips or a thank-you note for a boutique feel.
Seasonal Stickers: Think pumpkins for fall, hearts for Valentine’s, or snowflakes in winter.
Mini Bundles: Add a small toy, bandana, or dog tag for gift sets.
Make Packaging Part of the Experience
Dog treat packaging isn’t just about functionality—it’s part of the overall experience for both the pet and the owner. Thoughtful, attractive packaging conveys care and attention to detail, ensuring your treats leave a lasting impression.
Whether you’re selling or gifting, investing in high-quality packaging shows you’re serious about delighting dogs and their humans. So grab your treats, get creative, and let your packaging reflect the love and effort you put into every bite!
Want to Take Your Packaging to the Next Level?
When you grab The Dog Bakery Starter Kit™, you’ll get FREE editable and printable dog treat label templates—designed to help you create beautiful, professional-looking packaging in minutes using Canva!
These labels are:
✅ Fully customizable with your logo, treat name, and ingredients
✅ Designed to match your brand style—modern, rustic, or playful
✅ Easy to print at home or send to a professional printer
Perfect for market displays, online orders, or gift sets!
Plus, inside the Dog Bakery Starter Kit™, you’ll find:
- A full recipe planner
- Ingredient safety guide
- Step-by-step launch roadmap
- Branding tips
- Marketing strategies
…and more!
This kit is everything you need to turn your love of baking for pups into a profitable, heartwarming side hustle. Whether you’re just starting out or ready to level up your treat biz, we’ve got you covered.